This study was commissioned and managed by the South African Book Development Council as part of the Growth and Development Strategy for the South African Book Sector.
The SABDC acknowledges the contribution the DG Murray Trust made to the conceptualisation of the research and their significant funding contribution that made this survey possible.
The primary aim of the South African Book Development Council (SABDC) is to increase access to books in South Africa. The SABDC understand the critical role books play in the development of a country, and as such has embraced an ambitious mandate of promoting reading as a key part of its work.
The nature of its efforts rests on acquiring a full understanding of the reading habits of adult South Africans. This report describes the findings of robust research that uncovered these reading habits amongst adults from a variety of angles with a view to, on the one hand, find change, if any, in patterns of reading behaviour and, on the other hand, inform strategy for the SABDC to meet its core objective of increasing access to books.